When combined with the Salesforce CRM, the Marketing Cloud is an true game changer. The Salesforce Marketing Cloud creates un-precedented opportunities to build & engage audiences, turn insights into actions, & deliver more targeted messages than ever before.
Now, with the Marketing Cloud, one platform integrates all the social programs & data. It sounds so simple, but the implications are very powerful. Businesses that bring all their data together can create an seamless stream of the communication with clients & prospects. This allows for engagement on the multiple channels, capturing & coordinating the information about the clients & prospects, & continuing the conversation with the better targeted messages.
Salesforce Marketing Cloud, previously known as Exact Target, is the digital marketing arm of the Salesforce product family. The software helps digital marketers to create personalized, 1-to-1 email communications to drive better customer engagement and marketing ROI. Salesforce Marketing Cloud helps build better customer journeys and enhance customer engagement with your brand across channels outside of email as well — including web, mobile, social and ads.